There’s never been a better time to get started

Do you have a great business idea but don’t know how to take it to the next level?

Come and talk with experienced entrepreneurs at Startup Dojo! Test your ideas, get advice, enhance your pitch, find co-founders and investors, or just be inspired by your fellow-entrepreneurs.



  • To help more people become [successful] startup entrepreneurs.



  • By entrepreneurs, for entrepreneurs
    A Startup Dojo is where entrepreneurs meet to help each other become more successful in their startup ventures. If you are not an entrepreneur, nor wanting to become one, you have no business in the dojo.
  • Iteration through Build-Measure-Learn
    “Step one is to have a strong vision. You must then test that vision against reality, and then decide whether to pivot or persevere.” – Eric Ries, author of The Lean Startup
  • Start with a Minimum Viable Product
    A Minimum Viable Product has just those features that allow the product to be deployed, and no more.
  • Ideas are nothing without execution
    And the only way to achieve great execution is to talk about your ideas and get feedback along the way.
  • Just do it!
    There is always a way. The only thing stopping you is your own mind.


A typical Startup Dojo session

A typical session gathers 10-25 entrepreneurs (first-time and experienced) for around three hours.

The session focuses mainly on participant presentations, where entrepreneurs present their business ideas and current challenges. The goal of each participant presentation is to help the entrepreneur figure out what the best next step is for his/her startup. It is recommended that a moderator/organizer is at hand to keep the discussions effective and on-track.

  • Intro & Principles [10 minutes]
  • Talk by an invited entrepreneur on a relevant topic [20-40 minutes]
  • Follow-up of presentations from last session — has anything happened? [0-20 minutes]
  • 1-2 presentations by participants [20 minutes per presentation]
  • Short break [10 minutes]
  • 2-3 presentations by participants [20 minutes per presentation]
  • Retrospective – what can be improved for the next session? [10 minutes]
  • Retrospective for moderators/organizers [15 minutes]


Join a Startup Dojo

Startup Dojos are currently assembling in the following cities. Click a link to get more information.

If you are setting up a Startup Dojo in your own city, just create a registration page (for example with Eventbrite) and then shoot us an email at and ask us to include your city in the above list.



  • How did the Startup Dojo initiative start?
    The first Startup Dojo was conceived over a lunch in Malmö, Sweden in the summer of 2012. Inspired by the Coder Dojo movement and the principles of The Lean Startup, a bunch of local entrepreneurs discussed how to best convince more people to become entrepreneurs, and thus Startup Dojo Malmö was born. The first session was held on September 20, 2012.
  • Why is [successful] in brackets in the Objective?
    The goal of a Startup Dojo is to inspire more people to become entrepreneurs. Hopefully they will all become successful, but that is only a secondary goal. We believe that more entrepreneurs — successful or not — will make the world a more beautiful place.
  • There is only a 10 minute break at each session. Why so short?
    A Startup Dojo is not a networking event. The goal is to listen to entrepreneurs explain their challenges, and then help them figure out how to take the best next step. Too long breaks steal time away from this objective.